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Digital Advertising

A Cost-Effective and Trackable Approach to Gaining Leads

Digital Advertising is a highly cost-effective way to connect your firm with prospective clients online. Advocati Marketing develops custom digital marketing strategies that deliver a high return on investment. In order to create the most effective campaign for your firm, our team takes the time to learn about your practice and ideal clients.

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Benefits of Digital Advertising


Fast Results



Highly Targetable


Increased Exposure


Search Ads

Probably the most well-known type of digital advertising campaigns are usually set up through AdWords and users search for specific keywords on Google and Google’s search network.


Display Advertisements

Best for building brand awareness. Although not always Pay-Per-Click (PPC), you can use Google's PPC platform or pay for banner placement on websites that appeal to your market.

Social Media Advertisements

Similar to display ads, but ads are on various social media platforms. Facebook and Instagram advertising allow you to drill down on your target audience based on their geographic location, interests, job category and many other factors. 


Video Advertisements

Allows you to reach prospective clients while watching videos. These typically come before or in the middle of a video. Make your videos work for you with video advertising. You have spent a lot of time and money on your videos. Don’t limit their promotions to just your website and social media.


Retargeting (Remarketing)

Allows you to keep your firm in front of prospective clients after they leave your website. Retargeting is effective because your ad spend is spent on people who have already expressed interest in you and your firm. You might be asking if this type of advertising works. Short answer: absolutely! We suggest using it as part of your overall strategy with one or more advertising channels that drives traffic to your site.


Conversion Rate Optimization (CRO)

Conversion rate optimization is a must-do if you want your PPC ads to be successful. You have generated significant traffic to your website with your advertising campaigns, but now what? It’s time to turn those prospects into clients and generate revenue! CRO allows you to understand your website visitors’ actions and what drives, stops and persuades their actions so you can convert them into a client.


Video Advertisements


Advertising Analytics

Regardless of what type of Paid Advertising you choose to implement, monitoring analytics is paramount. Rest assured, this is a top priority for our team when handling your paid advertising. We will have you in the channels that drive the results you desire and give you the highest ROI.

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