5 Free Tools to Support Your Social Media Marketing Strategy
With the amount of social media programs available on the Web, law firms must be able to efficiently leverage time spent on social media marketing. This article will provide readers with a brief introduction to the social media services Eventbrite, Tweriod, WiseStamp, Disqus and Unfollowr. These five tools are quick to use, helpful, and conveniently free of charge.
Eventbrite — Eventbrite’s mission is to make events as easy to create, find and attend as possible. With this online service, firms can create and promote events online. This tool allows users to customize event pages, integrate with email marketing services, connect with Facebook and offers the ability to scan QR-coded tickets for attendees with smartphones at the door. If your event is free, this service is free to use. For paid events, there is a small fee to sell tickets online.
Tweriod — This tool analyzes both your firm’s tweets and your followers’ tweets to provide you with the best times and days to send tweets. By tweeting during time periods where you’ll receive the most exposure, you will make the most out of your efforts. Firms should run a free monthly Tweriod analysis and use the provided data to schedule posts in programs such as HootSuite or TweetDeck. For more information on scheduling social media posts at the right times, please read our article, “Timing is Everything: When to Blog, Tweet and More.”
WiseStamp — WiseStamp allows users to create unique, branded email signatures through customized apps. For example, you can link your email signature to any social network, share your latest WordPress blog articles, include QR codes and much more. The free version of WiseStamp allows users to create one personal and one corporate email signature.
Unfollowr — If you need to clean up your “following” list on Twitter, this free program will help you keep track of people who have stopped following your account. To join, just follow @unfollowr on Twitter and you will receive digests to your email or direct messages with a list of unfollowers. This is a great tool to remove inactive or unfruitful accounts and ensure that you aren’t losing any important firm contacts or personal connections.
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