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  • Brad Swezey

6 Social Media Do's and Don'ts for Lawyers


Social Media Graphic

In today's digital lifestyle, social media has become an essential tool for professionals across many fields, including the legal sector. It’s crucial for lawyers to educate themselves on the do’s and don’ts of social media due to the high ethical standards of the profession. Here are six crucial social media do's and don'ts for lawyers to ensure their online presence enhances their brand without compromising their professional reputation. 

Rule 1


Do: Maintain Professionalism Treat your social media profiles as extensions of your professional identity. Be sure to use proper language and avoid offensive/inappropriate content.


Don’t: Share Unprofessional Content

Don’t share overly personal or inappropriate content. Remember, potential clients or future employers are likely to search for your online accounts.


Rule 2


Do: Share Valuable Content

Share content that shows your legal expertise and knowledge. For example, blog posts, interesting articles or industry news. 


Don’t: Over-Do Self Promotion

Avoid excessive self promotion and heavily advertised content, you don’t want to come across as overbearing or annoying. 


Rule 3


Do: Engage with Your Audience 

Be sure to respond to comments, answer questions and foster a community amongst your followers.


Don’t: Ignore Comments/Questions

Don’t delete comments, ignore followers or respond to them poorly.


Rule 4


Do: Protect Client Confidentiality 

Prioritize client confidentiality by keeping sensitive information regarding clients offline. 


Don’t: Discuss Client Details

Double check all posts for specific confirmation about clients, cases and other sensitive information before uploading.

 

Rule 5


Do: Stay Updated With Trends

Keep up with the social media latest trends to effectively leverage new information and tactics.


Don’t: Use Outdated Practices 

Don’t get stuck in outdated practices and fail to evolve your content and capitalize on trends.


Rule 6


Do: Fact Check All Content

Verify all of your posts for false or misleading information that could confuse your audience.


Don’t: Post Unverified or Misleading Information

Don’t post unverified information that could damage your credibility and mislead your audience. 


Importance of Lawyers Using Social Media


Navigating social media as a lawyer requires a thoughtful balance between professional engagement and ethical responsibility. By adhering to these six do's and don'ts, you can effectively leverage social media to enhance your professional presence while protecting your reputation. For more information about social media for attorneys or how Advocati Marketing can help you, please contact brad@advocatimarketing.com for a free consultation.

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