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John Zaher
Nov 20, 2018
Is Television Commercial Advertising Still Worth It?
With the rise of streaming sites such as Netflix, Roku, and Sling, do people even watch cable television anymore? The answer – yes....


John Zaher
Apr 16, 2018
Television & Video: Grab Clients’ Attention Before They Need You
According to computer software giant Adobe, streaming devices like Roku, PlayStation, Apple TV and the Amazon FireTV have grown in ...


John Zaher
Mar 15, 2018
Why You Should Hire an Outside Marketing Company
Marketing is easy to neglect in a busy law firm, especially when your attorneys are up to their ears in work. However, establishing a...


John Zaher
Jan 4, 2018
New Features in Google My Business
Earlier this year, Google added insight reports, tailored actionable buttons (think take-out ordering or hotel reservation booking) and...

John Zaher
Feb 16, 2017
Ad Spotlight: March Madness
The NCAA Division I men’s basketball tournament, appropriately named March Madness, gets the ball rolling on March 14-15, 2017. ...


John Zaher
Dec 17, 2015
Facebook: The New Face of Advertising
An In-Depth Look at How Facebook is Outpacing Traditional Advertising By Erin Marine, Legal Account Executive at Advocati The Wall Street...


John Zaher
May 1, 2014
Improved Facebook Advertising for Attorneys
Facebook recently overhauled its advertising system, making it easier for advertisers to target specific audiences. When using Facebook...


John Zaher
Apr 9, 2014
Is Direct Mail or Email Marketing Better for Attorneys?
Recently, the popularity of Internet-based advertising has increased dramatically among lawyers. One of the most widely used methods of...

John Zaher
Mar 7, 2014
On or Off Site: Video Production for Every Law Firm
Video advertising, such as television commercials, is one of the most effective ways to spread your firm’s message to a wide audience....

John Zaher
Nov 2, 2013
Why Your Law Firm Needs An E-Newsletter
A strong e-newsletter is an essential component of any successful business’ marketing strategy. No matter what field of law you belong...

John Zaher
Feb 1, 2013
Attorney Marketing and the Web
More attorneys are using advertising to expand their practice in the face of increased competition in the legal profession. Additionally,...


John Zaher
Jan 5, 2012
Attorney Advertising Rules: A Refresher
On February 1, 2007, the NYS Office of Court Administration adopted new rules regarding attorney advertising. These rules have been ...
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