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  • Brad Swezey

A Guide to Understanding Your Law Firm's Website

A Comprehensive Manual for Unleashing the Potential of Your Law Firm's Website with Advocati Marketing

As a lawyer, your website is more than just a digital business card. It's a crucial tool for attracting potential clients. But how can you tell if it's working effectively? 

Imagine your website as your law firm's lobby. You'd want to know how clients move around, what catches their eye, and what makes them decide to talk to you. Online, tracking how visitors interact with your site gives you similar insights. This information helps you adjust your website to better meet potential clients' needs, making it easier for them to find the information they're looking for and contact you.

Here's a straightforward guide to getting those insights and using them to your advantage.

Why Knowing Visitor Behavior Matters

Your website’s goal should be to maximize the chance that your desired client contacts you. Seeing how visitors interact with your site is crucial in achieving this goal.

Tools for the Job

You don't need to be a tech expert to understand your website's performance. Tools like Google Analytics give you a basic overview, showing which pages are popular and how long people stay. For more detailed insights, like seeing which parts of a page get the most attention, you can use tools like Microsoft Clarity, which is free. These tools can show you heat maps of where people click or how far they scroll down a page.

What to Look For

When you look at the data, focus on a few key things:

  • Popular Content: Which pages do visitors spend the most time on? This can show you what your potential clients are most interested in.

  • How People Contact You: Do visitors follow a clear path to reach out to you, or do they get lost along the way? Making it easier to contact you can lead to more inquiries.

  • Where People Leave: If there's a spot where many visitors leave your site, that might be an area you need to improve.

Making Your Website Better

Using what you learn, you can make some strategic changes:

  • Improve Navigation: Make sure it's easy for visitors to find what they're looking for and get in touch with you.

  • Adjust Content: If certain topics are more popular, consider adding more information on those subjects.

  • Streamline Contact Process: Ensure that contacting you is as straightforward as possible, with clear calls to action.

Real-Life Improvement

Let's say you find out that many visitors are interested in your estate planning services but don't end up contacting you. You might add a simple contact form on those pages or a button to schedule a consultation, making it easier for them to reach out.


Your website should work as hard as you do. By understanding what visitors are looking for and how they navigate your site, you can make changes that help turn them into clients. 

Our firm, Advocati Marketing, can help you get all of this done so you can focus on your law practice. So, please feel free to contact us for a free consultation.


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