Part II: Choosing a Webinar Platform

Part 2 of a 3 part series

Choosing a webinar platform can be challenging. At the Public Relations and Marketing Group, we are here to assist you with your webinar needs. We will choose the most cost-effective platform for your practice and walk you through a step-by-step process on preparing and hosting a webinar. When choosing a webinar platform, it essential to consider the following:

What are you looking to achieve from the webinar?

• Brand exposure

• Lead generation

• Relationship with clients

What tools and features does the webinar provide?

• Multiple presenters

• Presentations

• Screen sharing

• Live chat

• Question and Answer sessions

How often do you plan to host a webinar?

• Once a week?

• Once a month?

How can you use webinars to measure success of your practice?

• Email leads

• Client feedback

• Client questions/concerns on your products and services

Overall, there are various factors to consider when choosing a webinar platform. If you are interested in hosting a webinar please contact johnzaher@theprmg.com or call 631-207-1057 Ext. 107.