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  • John Zaher

Part II: Choosing a Webinar Platform

Part 2 of a 3 part series

Choosing a webinar platform can be challenging. At the Public Relations and Marketing Group, we are here to assist you with your webinar needs. We will choose the most cost-effective platform for your practice and walk you through a step-by-step process on preparing and hosting a webinar. When choosing a webinar platform, it essential to consider the following:

What are you looking to achieve from the webinar?

  • Brand exposure

  • Lead generation

  • Relationship with clients

What tools and features does the webinar provide?

  • Multiple presenters

  • Presentations

  • Screen sharing

  • Live chat

  • Question and Answer sessions

How often do you plan to host a webinar?

  • Once a week?

  • Once a month?

How can you use webinars to measure success of your practice?

  • Email leads

  • Client feedback

  • Client questions/concerns on your products and services


Overall, there are various factors to consider when choosing a webinar platform. If you are interested in hosting a webinar please contact johnzaher@theprmg.com or call 631-207-1057 Ext. 107.

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