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  • John Zaher

Podcast: Marketing Strategies for Solos and Small Law Firms

Brad Swezey, the Vice President of PR4Lawyers joins host Kory Underdown of Solo de Facto to discuss marketing strategies. It can be difficult to gain traction when you are a small business. Brad is here to provide solos and small law firms with ways to successfully market your business.

What you’ll learn:

  1. Why as an attorney, you can’t assume that your skills will automatically attract new clients.

  2. Why you can't rely on one way to get clients.

  3. Why lawyers are viewed in the same way as auto repair shops (yes, really!).

  4. What the advantage solo practitioners have over bigger law firms.

  5. Why the more you can connect with your potential clients the better off you’ll be.

  6. Why you don’t need a full time staff who is in the office.

  7. Voicemail is the quickest way to kill your new leads.

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